Description
The Business Development Manager is responsible for organizing and supporting all aspects of the corporate business development and the go to market strategy (GTM) with oversite by the sales & marketing leader. This includes, but not limited to leading sales and client-relationship management (current account as well as new accounts), tracking new markets, and emerging trends, recommending new products and services, proposing, and developing new strategic partnerships, writing proposals and plans, and guiding long-term objectives to meet business needs and requirements.
- Conducts business with the highest standards of ethical behavior and in compliance with Pennant’s rules and procedures.
- Builds excellent interdepartmental relationships with Pennant personnel at all levels.
- Acts as an effective leader, ensuring that sales programs are results-orientated and goal-driven.
- Sets targets and strategies for achieving business development outputs, simultaneously maintaining progress, and identifying core, adjacent, and new opportunities.
- Work closely with leadership team, VP of Marketing and sales and key account managers to enhance and align efforts.
- Develops and sustains a fact-based, data-driven business development process and establishes systems that engage stakeholders in developing strategic plans for profitable growth in each business segment. (e.g., Heat Map/Hot Spot process).
- Leads product/process development workshops to engage Pennant in exploring market growth opportunities.
- Leads comprehensive analysis across platforms, channels, and markets to determine performance factors, underscore Pennant’s unique features in new markets, and derive actionable recommendations.
- Implements measurable strategies to increase revenue and market penetration profitability, while maximizing the potential of current platform product capabilities and identifying new produce requirements to enhance customer experience and business growth.
- Support channel, segment, and market strategies to enable targeted marketing.
- Advocates for customer-centric thinking, designing programs to cater to target markets, and promotes Pennant’s brand and capabilities through various channels, including trade shows, social media, and print.
- Serve as key account manager for designated accounts until assigned to a house account or specific key account manager.
Requirements
Required: (a) associate degree from an accredited college in engineering, science, or business discipline; or equivalent work experience (at least 8 years’ relevant work with a concentration in market development and analysis).
(b) Minimum 5 years’ experience managing and implementing business development systems and incorporating indirect team participation.
(c) Minimum 5 years’ demonstrated experience with one or more of the following:
a. Product portfolio development
b. Business Development or account management
c. Market growth strategies and value proposition development
d. Management of complex, multi-disciplined projects.
(d) Minimum 5 years’ demonstrated experience supervising technical project teams.
(e) Knowledge and experience in the Utilities & Industrial marketplace, preferably in the EV and Solar space.
(f) Ability to travel up to 40% of the time.
Preferred: (a) bachelor’s degree in business, engineering, or marketing
(b) Experience in developing business development strategies from the bottom up
(c) Experience in developing, implementing, and executing companywide roll out of major projects and processes.
(d) Knowledge in the industries that we serve: Automotive, Truck, Personal Watercraft, Recreational, Construction, Wastewater, Industrial
(e) Candidate resides near one of the Pennant locations is preferred. (Sabina Ohio, Pioneer Ohio, Columbus Ohio, and Lebanon Tennessee.)
